The entertainment industry is an exciting, high-energy field. Breaking your way into the competitive and fast-paced world of entertainment is a daunting task however. It takes lots of luck and talent, but also perseverance and "know-how." If you want to work in this electrifying field, there are lots of ways to get your foot in the door, but making your day job as close as possible to your dream job is going to be the surest path to success. Whether you want to become an event planner or you're looking for film schools, you should know that getting ahead in the field of entertainment relies on making connections.
Making It Big: It's All About Getting Connected:
Connections are one of the all-important keys to success in the entertainment business. It may be a cliche, but it's because it's true: very often it's not what you know, it's who. Knowing the important players are and getting introduced to the right people in your chosen field can make or break the artist. An important part of making connections is identifying who the key players are in your dream field. If you want to be the "go-to" event planner, you have to know the top venues and who coordinates for them. You also have to know where to find the best talent for entertainment, from local bands or DJs to speakers and emcees.
How Do You Make Those Connections?
It probably doesn't surprise that who you know is so important in the entertainment field, but like most people you wonder "How do I meet the right people?" It can be very specific to the field as to what is the best way to network and also to promote yourself. In music, it's very much a matter of performing and getting your name and sound out there. That can mean taking low-paying gigs to begin with to get your sound heard, and to meet venue owners and other names in the business. In the earlier example, those looking for film schools, the school itself can be a major part of networking.
Students in the entertainment industry should always avail themselves of every possible opportunity. Whether it's film school, theater, other arts, or even a program to become an event planner, there will be recruiters, speakers, internships, and many other opportunities that are only made available to the school. An ambitious and success-minded student should attend any and all workshops, seminars, or other opportunities to meet the big names in your field.
Don't limit networking to school either; get out there with your name and brand as much as possible. If that means volunteering time at a specific venue, or with local theater groups, then do it. The time you spend now, paid or unpaid, can be invaluable to the success of your future.
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Valeria Stephens is a Copywriter at Higher Education Marketing, a leading Web marketing firm specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Mobile SMS Alerts, Social Media Marketing and Pay Per Click Marketing, among other web marketing services and tools.
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